Evangelos Tselentis

Employment

• Assistant Brand ManagerMay 2013 - Present

  Procter & Gamble

• Digital Marketing ConsultantJun 2010 – Apr 2013

  itsEvangelos.com

  MelinaMay.com: Designed the digital strategy, aiming to increase sales, retain customers and acquire new ones, using SEO and SEM (Google AdWords Remarketing Campaign ROI: 887%). Contributed to the rebranding and the UX design of melinamay.com in April 2013, focusing on a Customer Conversion Strategy. - Orange Fun Finder: Designed a strategy for the optimization of the registration process; defined short term strategies to increase conversion rates and improve retention by suggesting new features; introduced a new revenue stream through a B2B bidding platform. - Glassboutique.co.uk: Performed an analysis of the KPIs with Google Analytics and designed a strategy to increase the conversion rate of purchases by 1.5%. - Cellar Watch: Used UX planning and design skills, as well as creative approaches to aid in the development of a new environment that will make Cellar Watch fully customizable and easy-to-use. - Porsche GB: Formulated a customer-retention strategy, by planning a new owners’ site. - Swappit.co.uk: Evaluated the business model and designed a 5-year strategy to increase profitability. Private Eye: Assessed the necessity of digitizing the company’s business model. - The Margi Hotel (themargi.gr): Designed their social media strategy, focusing on location based social media (foursquare) in order to attract customers to the hotel’s bar. - Attending various offline and online seminars as a member of the Google Engage for Agencies.

• Social Media Marketing InternNov 2011 – Jul 2012

  Hult International Business School

  Contributed to the product development of the school’s blog, by performing the market research as well as the feature analysis. Managed and updated the organization’s social media profiles (Facebook, Twitter, LinkedIn, YouTube), using Hootsuite. Developed a content marketing strategy on Facebook that increased the number of followers by 40% in 6 weeks.

• Online Aquisition InternMar 2012 – May 2012

  Last Second Tickets

  Designed a £12,000 social media marketing strategy using the aspect of gamification, aimed to increase the number of profitable customers.

• Founder & Head of MarketingDec 2010 – May 2012

  Gugoo.gr

  Designed and optimized the User-Experience environment and the branding of the website. Developed various marketing campaigns using AdWords, Facebook, Twitter, foursquare and Google+. Supervised a team of three editors and one marketing executive.

• Military service in Armored CorpsAug 2009 - May 2010

  Greek Army

  Honored to serve as a First Sergeant of Sakketa B campus in Athens, being in charge of 100 soldiers.

• SEO & SEM ExecutiveSep 2008 – Jul 2009

  Insoexca Ltd.

  Designed and executed a £12,500 SEM campaign, which resulted in 144% ROI. Developed (in Joomla) and was optimizing for SEO the company’s website.

Education

• Master of Digital Marketing (with Distinction)Sep 2011 – Aug 2012

  Hult International Business School

  Modules include International Marketing, Global Strategy, Project Management, Digital Marketing Optimization, Customer Conversion & Retention Online, Advanced User Experience, New Product Development, and E-Commerce. Team captain in the Google Online Marketing Challenge 2012 – Client: MyBnk.org.

• Bachelor of Science in Computer Systems EngineeringSep 2002 - Aug 2008

  Technological Education Institute of Piraeus

  Modules included Mathematics, HTML, CSS, PHP, C++, Assembly, Control Systems, and Databases. Held a 24-month internship position in the Information Systems Administration laboratory (Sep 2006 – Aug 2008), as an academic assistant.

• Certificate in Electronic Design EngineeringDec 2005 - Jul 2006

  Polytechnic University of Valencia

  Erasmus International Exchange Program (scholarship); modules included Microcontrollers, Robotics and Multimedia Design. Thesis: Developed a web portal for students exchanging to universities in Athens, Greece (Grade 10/10).